The GNet team recently hosted a special, pre-conference workshop focused on helping ground transportation professionals maximize their success at the upcoming CD/NLA Show in Dallas.
As one of the industry’s most important networking and business growth events, preparation is paramount. The workshop featured Yasmin Zafar, Director of Marketing at GRiDD Technologies, and Paul Pasternak from Legends Limousine NYC. They shared invaluable, practical insights on how operators can approach the show with preparation, professionalism, and strategy.
The Value of the CD/NLA Show
Both Yasmin and Paul emphasized the event’s unique and essential role in the industry. It’s not just a trade show; it’s a critical opportunity for strengthening existing affiliate relationships, discovering new partners, and growing your business globally.
They gave special recognition to the hard work of the organizers, Chris Weiss (President and Publisher, Chauffeur Driven Magazine), Jess Pavlow (Director of Events, Chauffeur Driven Magazine), and the NLA, for continually raising the scale and quality of the event. Attending the show, they stressed, is simply a must for anyone serious about the future of their transportation business.
Strategy and Planning for Success
To truly make the most of the show, Paul shared his team’s strategic approach: assign clear, defined goals to every executive attending. These goals might range from improving specific affiliate relations to exploring new marketing outreach strategies.
Attendees were strongly encouraged to be diligent in planning their meetings, defining objectives for each interaction, and focusing on making genuine personal connections that naturally lead to fruitful business opportunities. The time is valuable, and planning ensures you don’t waste it.
Essentials for the Show Floor
Preparation isn’t just strategic – it’s logistical. Here are the must-haves recommended by our speakers:
- Business Cards: Bring plenty! Paul recommends having at least 1,000 on hand.
- Comfortable Shoes: A crucial, often-overlooked necessity for navigating the sprawling show floor.
- The CD/NLA Show App: Generously sponsored by North Point Limousine of Atlanta, this essential app allows you to manage your personal schedule, connect with attendees and exhibitors, navigate the floor plan, and book your one-on-one meetings seamlessly.
Professionalism and Your Brand
Every moment at the show is a representation of your brand. Both speakers highlighted the critical importance of maintaining professionalism at all times, and this includes evening networking events and social gatherings. Remember: every handshake, every conversation, leaves a lasting impression on prospective partners and industry peers.
Leveraging Technology: GNet and QR Codes
To simplify the affiliate exchange process, Yasmin and Reza introduced the power of the customized GNet QR code cards for networking at Affiliate Central.
By displaying your personalized GNet QR code card on your table, any prospective partner can simply scan it. This action immediately funnels all the necessary contact and company details directly into their GNet Connect Portal, streamlining the information exchange and ensuring immediate digital capture.
Tips for First-Time Attendees
The workshop included specific advice for newcomers to help them quickly integrate and find value:
- First-Timers Event: Be sure to attend this very informative session designed to help you hit the ground running.
- Badge Ribbon: Wear the “first-timer” badge ribbon! It’s an easy, visible tool that helps spark conversations and connections.
- Mentorship Program: Take advantage of the amazing Mentorship program, where you can choose an industry leader to answer your questions and give you guidance (advance registration is required).
Designing Business Cards That Work
Finally, Paul offered specific advice on card design to ensure you stand out from the stack. Design your cards to be memorable, including your photo, your company logo, and clear affiliations like NLA and GNet. Once you collect cards, organize them immediately by state or purpose, and consider using digital tools like QR codes to simplify your own data collection process.
By applying these strategic insights and prioritizing preparation, you can ensure your time at the CD/NLA Show translates into meaningful connections and lasting business success.
QR Code Generation for Affiliate Central Presenation
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